Nothing makes members of the 'traditional' print media more angry than when a blogger gets a book deal, so when Christian Lander's Stuff White People Like turned from a tongue-in-cheek blog to an actual book--published by Random House, no less--I had to snag a copy.
If you haven't checked out the blog, its title might sound a bit provocative. The site, however, is meant to approach the sillier aspects of pop culture from a non-hatred point of view in list format. Its entries are done in list format, and include things like "Appearing to enjoy classical music," "Facebook," and "Unpaid Internships."
Since its inception, the site has gotten 43.5 million hits and has inspired a number of spinoffs--Stuff Brown People Like, Stuff Educated Black People Like, Stuff Gay Parents Like, and Lander's favorite and mine, White Stuff People Like. Lander is currently on a book tour to promote Stuff White People Like.
Blog Book Deals
Stuff White People Like
Trend Themes
1. Blogger Book Deals - Capitalizing on the popularity of successful blogs by turning them into published books, presenting disruptive innovation opportunities for traditional print media to adapt and collaborate with bloggers.
2. Pop Culture Blogging - Exploring the trend of blogs that focus on analyzing and critiquing various elements of popular culture, enabling new avenues for content creation and audience engagement.
3. Satirical List Format - Utilizing a lighthearted and satirical approach to present information in list format, creating opportunities for entertainment and humor-based content creation across various mediums.
Industry Implications
1. Publishing - The publishing industry has the opportunity to embrace the digital age and collaborate with successful bloggers to create and promote engaging and profitable books for a wider audience.
2. Media and Entertainment - The media and entertainment industry can leverage the popularity of pop culture blogging and satirical list formats to create engaging and shareable content across multiple platforms.
3. Digital Marketing and Social Media - Digital marketing and social media industries have the chance to collaborate with bloggers and leverage their online presence to reach and engage with target audiences effectively.