With every Internet sensation comes a wave of parodies, and the 'New Spice: Study Like a Scholar, Scholar' video takes on the viral Old Spice Guy ad campaign with a nerdy twist. Right on time for back-to-school season!
Essentially, the message of this 'New Spice: Study Like a Scholar, Scholar' video is to study hard and get good grades. Will your grades be higher if you study like this guy? Perhaps.
Implications - Although the message is drab and uninviting for most school-aged kids, the way these campaigns integrates a powerful message with a familiar element of pop culture will surely be effective. In the blogging and viral video age, the medium is the message, and the 'Study Like a Scholar, Scholar' uses a medium that caters to the younger generation it targets.
Nerdy Old Spice Parodies
The 'Study Like a Scholar, Scholar' Video Encourages Higher Grades
Trend Themes
1. Parody Videos - As internet sensations occur and viral ad campaigns are created, the opportunity for parody videos arises to incorporate humor and educational messaging.
2. Incorporating Pop Culture Elements - The integration of familiar elements of pop culture into ad campaigns can effectively capture the attention of a younger generation and convey a powerful message.
3. Humorous Educational Messaging - Using humor to convey educational messaging can be an effective way to engage audiences and increase knowledge retention.
Industry Implications
1. Advertising - Incorporating humor and pop culture elements into advertising campaigns can be an effective way to capture audience attention and convey a message.
2. Education - The use of humorous educational messaging has the potential to engage students and increase knowledge retention.
3. Entertainment - Parody videos provide an opportunity for humor and entertainment while also incorporating important messaging.