As a part of a recent collaboration, Stüssy and Nike announced that they would be launching two new colorways of a cobranded 'Air Force 1.'
The sneakers will be available in modern all-beige and black colorways, and both will be constructed from a hemp material. This gives the classic silhouette a new look, with the natural texturing provided by the hemp offering the silhouette an entirely different finish. This extends across the uppers, with Nike's Swoosh logo included in subtle stitching, and the uppers and heels boasting contrasting textures. Stüssy's branding is included on the heels, as well as on the toeboxes, where its "S" logo is featured.
Despite the unique texturing and statement cobranding, the remixed Air Force 1s maintain the versatility that makes them so popular.
Cobranded Hemp Sneakers
Stüssy and Nike Have Joined to Remix the Classic 'Air Force 1' Silhouette
Trend Themes
1. Cobranded Hemp Sneakers - The trend of collaborating with different brands to create unique sneaker designs using sustainable materials like hemp.
2. All-beige and Black Colorways - The trend of creating sneaker colorways that offer a modern and minimalist aesthetic.
3. Contrasting Textures - The trend of incorporating different textures in sneaker designs to add visual interest and uniqueness.
Industry Implications
1. Fashion - The fashion industry can explore more collaborations with sustainable materials to create innovative and eco-friendly products.
2. Footwear - The footwear industry has an opportunity to experiment with colorways and textures to create distinct and fashion-forward designs.
3. Sportswear - The sportswear industry can leverage cobranding and unique material choices to create sneakers that cater to both style and performance.