Strongbow Zest Cider is being added to the Heineken UK-owned brand's product portfolio as the perfect libation for consumers to pick up this spring that's packed with flavor and refreshing fruit notes.
The cider features an apple cider base that's infused with lemon, lime and orange flavors, and is expected to be right at home within the brand's existing range of flavored options. Featuring at 4% ABV, the cider has no artificial flavors, colors or sweeteners, features a gluten-free formulation and is vegan-friendly.
Strongbow Zest Cider is available now for shoppers to pick up in single-serve cans and multipacks at select retailers with a wider launch taking place in April. The cider is intended to satiate continued demand for flavored cider products.
Citrusy Apple Cider Libations
Strongbow Zest Cider Has Apple, Orange, Lemon and Lime Notes
Trend Themes
1. Flavored Cider Expansion - An opportunity for brands to innovate by leveraging a diverse range of fruit flavors beyond traditional offerings.
2. Alcoholic Beverage Diversification - Exploring new combinations of ingredients to create unique and refreshing alcoholic beverages that cater to evolving consumer preferences.
3. Health-conscious Alcohol Choices - Responding to consumer demand for gluten-free and vegan-friendly options in the alcoholic beverage market through innovative product formulations.
Industry Implications
1. Beverage Manufacturing - Opportunities for beverage manufacturers to create innovative cider products using a mix of citrusy and unconventional fruit flavors.
2. Food and Beverage Retail - Retailers can capitalize on the growing popularity of flavored ciders by offering a wide selection of diverse and unique alcoholic beverages.
3. Health Food Industry - The health food sector can tap into the demand for gluten-free and vegan-friendly alcoholic beverages by introducing innovative and appealing options to health-conscious consumers.