Athletics-focused tech startup STRIVE has announced the launch of the STRIVE Performance System, a next-generation muscle performance data platform that enables trainers to capture and customize their athlete's muscle data. The new technology can be used in nearly any setting including training, practice, competition, and rehab.
Using the STRIVE Performance System, coaches and trainers will be able to monitor their athlete's levels of muscle fatigue allowing them to optimize training schedules, improve recovery, and mitigate injury. The new technology is already being used by several major sports teams including the NFL’s Baltimore Ravens and Kansas City Chiefs, MLS’s Orlando City SC, English Premier League’s Leicester City and Manchester City, and the University of Kentucky men’s basketball team.
"I firmly believe that comparing the load an athlete trains at with actual live monitoring of their physiological responses is the pinnacle of sport science. I am really excited to work with STRIVE to accomplish this and further improve our athlete monitoring and feedback processes," said Kevin Paxton, first-team athletic development officer for Leicester City.
Muscle-Monitoring Sports Tools
The STRIVE Performance System Uses Data to Guide Athletic Training
Trend Themes
1. Muscle Performance Data Platform - The STRIVE Performance System enables coaches and trainers to capture and customize their athlete's muscle data and optimize training schedules through monitoring muscle fatigue levels.
2. Physiological Response Monitoring - Comparing the load an athlete trains at with actual live monitoring of their physiological responses is becoming the pinnacle of sport science, leading to opportunities for companies like STRIVE to develop new innovations in this area.
3. Personalized Athlete Training - With the ability to customize their athletes' training plans based on their muscle performance data, companies like STRIVE can disrupt the traditional one-size-fits-all approach to athletic training and help coaches and trainers deliver more personalized training experiences.
Industry Implications
1. Sports Tech - STRIVE's muscle performance data platform is an innovation opportunity in the sports tech industry, enabling the development of new technologies that help improve athlete performance and mitigate injury risks.
2. Fitness Training - The STRIVE Performance System's monitoring of muscle fatigue levels presents an opportunity for fitness training companies to develop new approaches to monitoring and optimizing their clients' training and workout schedules.
3. Physical Therapy - STRIVE's technology can be used in rehab settings to customize therapy plans and monitor progress based on muscle performance data, providing opportunities for companies to develop new technologies and approaches to physical therapy.