A new type of stretchy yoga wear is made available to consumers by sportswear purveyor Nike who has developed an innovative fabric for the occasion. Launched in the new year, the offerings will contribute to "a healthy start to 2020."
The fabric that is used in Nike’s stretchy yoga wear collection – which also does not turn its back on contemporary aesthetic movements in sportswear, is called Infinalon. This material was perfected by the brand in a span of two years.
Infinalon is meant to offer superior stretch for "infinite comfort." In addition, unlike nylon and traditional spandex, the fabric also boasts "a consistent and non-restrictive compression system." In comparison, Infinalon is thinner, breathable, and incredibly durable.
Ultra-Functional Stretchy Yoga Wear
Nike Boasts a New Yoga Collection with Its Latest Technology
Trend Themes
1. Stretchy Yoga Wear - The trend of stretchy yoga wear opens up opportunities for companies to develop innovative fabrics that offer superior stretch and comfort.
2. Innovative Fabric - The trend of innovative fabrics like Infinalon presents opportunities for brands to create sportswear that is thinner, breathable, and durable.
3. Contemporary Aesthetic Sportswear - The trend of contemporary aesthetic movements in sportswear encourages the development of yoga wear that combines style and functionality.
Industry Implications
1. Sportswear - The sportswear industry can capitalize on the trend of stretchy yoga wear by creating collections that offer superior comfort and stretch for yoga enthusiasts.
2. Textile - The textile industry can seize the opportunity to develop innovative fabrics like Infinalon that provide non-restrictive compression and durability for various applications, including sportswear.
3. Fashion - The fashion industry can tap into the trend of contemporary aesthetic movements in sportswear by creating stylish yoga wear that appeals to both athletes and fashion-conscious individuals.