Lush's New is a stress-relieving shampoo bar, designed to "motived [...] tired scalps with stimulating clove and cinnamon oils, and a peppermint infusion." The brand created this aromatic and calming blend as an answer to the stressful environments individuals often find themselves in during their day-to-day. The stress-relieving shampoo bar also features rosemary and nettles which help soothe irritated scalp and leave hair shiny.
New is part of Lush's #BeCrueltyFree initiative which seeks to "encourages everyone to join the conversation about ending animal testing once and for all." The product is also packaging-free and part of Lush's 'Naked!' series. The brand notes that one bar of New can substitute up to three 250 ml bottles of liquid shampoo, meaning it is water-preserving, as well.
Stress-Relieving Shampoo Bars
Lush's New Features Nettle, Clove, Peppermint, and More
Trend Themes
1. Stress-relieving Products - Innovative stress-relieving products that target specific environments can become a trend.
2. Eco-friendly Packaging - Eco-friendly packaging initiatives that support an environmental cause like ending animal testing can gain more popularity and be a new trend.
3. Solid Shampoo - Solid shampoo that offers more sustainable and effective alternatives to traditional liquid shampoo can create a new trend.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can continue innovating stress-relieving and eco-friendly products like the stress-relieving shampoo bar.
2. Animal Welfare - The animal welfare industry can collaborate with beauty and personal care companies like Lush to support initiatives like the #BeCrueltyFree campaign and develop more ethical and sustainable products.
3. Sustainability - The sustainability industry can encourage and support the development of more sustainable products like the stress-relieving shampoo bar that offers an alternative for traditional liquid shampoo, reducing plastic waste.