H&M is introducing a 31-piece streetwear collaboration with streetwear icon Kangol and Mabel, the BRIT Awards Best British Female Solo Artist, as a co-collaborator. The collection takes inspiration from Mabel's style and boasts a mix of new and classic Kangol pieces.
The collaborative styles share an updated version of 90s streetwear and appeal to a new generation of self-made stars. Some of the styles that can be shopped from the collection include slim midi dresses, knit sweaters and hooded puffer jackets for the fall and accessories like bucket hats that Mabel has become known for.
The collection will be appearing on an Instagram Story music video by Mabel with exclusive Kangol x H&M Instagram filters.
Gen Z Streetwear Collaborations
H&M, Kangol and Mabel are Celebrating Self-Made Stars
Trend Themes
1. Streetwear Collaborations - The trend of collaborating with streetwear icons and artists to create unique fashion collections presents disruptive innovation opportunities for brands to tap into niche markets and appeal to younger audiences.
2. Updated 90s Streetwear - The trend of reviving and reimagining 90s streetwear styles offers disruptive innovation opportunities for designers and retailers to create modern iterations that appeal to a new generation of fashion-conscious consumers.
3. Celebrity-inspired Fashion - The trend of partnering with celebrities and incorporating their personal style into fashion collections presents disruptive innovation opportunities for brands to leverage influencers' fame and appeal to their dedicated fan bases.
Industry Implications
1. Fashion Retail - The fashion retail industry can benefit from the disruptive innovation opportunities presented by streetwear collaborations, as it allows them to offer unique products that cater to specific consumer interests and boost brand loyalty.
2. Fashion Design - The fashion design industry has the opportunity to capitalize on the trend of updating 90s streetwear by creating fresh and innovative designs that blend nostalgia with contemporary elements, attracting fashion-forward customers seeking unique and on-trend pieces.
3. Influencer Marketing - The influencer marketing industry can explore disruptive innovation opportunities by partnering with celebrities and leveraging their influence to promote fashion collaborations, creating mutually beneficial relationships that drive brand recognition and sales.