Good, creative and effective streetwear ads are hard to come up with but skate label Palace takes a step in the right direction with its marketing tactic for its first Japan store. The brand employs beloved American actor Jonah Hill for a horror-inspired commercial — just in time for Halloween too.
The cinematic quality of the video is exceptional in the cultural sense. The video opens with a haunting setting in an extended red-lit hallway. The protagonist panicky opens a door, only to find Jonah Hill's detached head asking him if he has seen the actor's body. Palace's ad concludes with a vibrant and "upbeat aesthetic with neon signboards and trippy typography" — a characteristic style for Japanese advertisements.
The brand's promotional video ends with Jonah Hill's head (again), announcing Palace's Tokyo store debut.
Haunting Celebrity-Headed Streetwear Ads
Palace Taps into Jonah Hill, Promoting Its Japan Store
Trend Themes
1. Horror-inspired Streetwear Ads - There is an opportunity for brands to tap into the horror genre to create unique and attention-grabbing streetwear ads.
2. Celebrity-headed Marketing Campaigns - Using celebrities, or even detached celebrity heads, in streetwear ads can create buzz and generate interest among consumers.
3. Cinematic and Cultural Streetwear Ads - Embracing a cinematic quality and cultural elements in streetwear ads can captivate audiences and create a memorable brand image.
Industry Implications
1. Fashion and Apparel - In the fashion and apparel industry, brands can adopt horror-inspired and celebrity-led marketing campaigns to enhance their brand image and attract customers.
2. Entertainment and Media - The entertainment and media industry can collaborate with streetwear brands to create horror-inspired ads featuring celebrities, leveraging the power of cross-promotion.
3. Marketing and Advertising - Marketing and advertising agencies can explore creating cinematic and culturally rich streetwear ads for their clients, helping them stand out in the crowded market.