Reebok introduces its new Street Fighter collection to celebrate the 35th-anniversary milestone of the gaming franchise. There is a total of ten footwear silhouettes in the range -- this includes the "Nano X2, Club C 85, Classic Leather, LX2200, Furylite 95, Instapump Fury 95, Zig Kinetica 2.5, Shaq Attaq, and lastly, the Classic Slide in two colorways."
Kicking off with the Nano X2 sneaker, has a grid pattern throughout the upper and midsole, followed by the Club B 85 which is inspired by the character Ryu. Chun Li is the influence behind the Classic Leather sneaker model and Cammy's iconic tones detail the LX2200 with militaristic green and black. Akuma's outfit accents the Furylite 95 sneaker, and the Classic Slides are detailed with fight-themed graphics.
Gaming Franchise-Inspired Footwear
Reebok Introduces a New Street Fighter Collection
Trend Themes
1. Gaming-inspired Footwear - Expanding footwear options to include designs inspired by popular gaming franchises is a disruptive innovation opportunity for the fashion industry.
2. Collaborations with Popular Franchises - Collaborating with popular franchises on fashion products, such as the Street Fighter collection by Reebok, is a trend that can create new market opportunities.
3. Nostalgic Designs - Creating footwear designs that appeal to consumers' nostalgia, such as the retro-style sneakers in the Street Fighter collection, can be a trend that resonates well with certain segments of the market.
Industry Implications
1. Footwear - Creating footwear designs inspired by popular gaming franchises is a disruption opportunity in the footwear industry.
2. Gaming - Collaborating with fashion brands to create merchandise inspired by gaming franchises can be a trend in the gaming industry that creates new revenue streams.
3. Fashion - Partnering with popular franchises to create fashion collections, such as the Street Fighter collection by Reebok, can create new opportunities and appeal to niche consumer segments in the fashion industry.