The Rubicon Street Drinks have been announced as a new lineup of refreshments that will provide consumers with the ability to take a trip with their tastebuds thanks to the internationally inspired flavors.
The drink range includes four varieties in total including 'Nimbu Pani,' 'Agua Fresca,' 'Sharbat' and 'Bissap,' which are inspired by Indian, Mexican, Turkish and Africa recipes, respectively. Each one has been vibrantly packaged with exotic imagery to convey that the drinks are unlike other options out there to pick up for consumption alone or perhaps as part of a customized cocktail.
The Rubicon Street Drinks are set to launch in the UK in July and speak to the increased demand for prepackaged products that have a more authentic presence for consumers to feel connected to.
International Flavor Canned Drinks
The Rubicon Street Drinks are Inspired by Regional Flavors
Trend Themes
1. International Flavor Canned Drinks - The trend of international flavor canned drinks provides an opportunity for beverage companies to tap into the growing demand for unique and authentic flavor experiences.
2. Authentic Packaging - The trend of vibrantly packaged drinks with exotic imagery presents a disruptive innovation opportunity for packaging companies to create eye-catching designs that stand out on store shelves.
3. Customized Cocktails - The trend of using international flavor canned drinks as part of customized cocktails opens up opportunities for bartenders and mixologists to create unique and innovative drink recipes.
Industry Implications
1. Beverage - The beverage industry can capitalize on the trend of international flavor canned drinks by developing a range of unique and authentic flavors to cater to consumers' desire for new taste experiences.
2. Packaging - The packaging industry can seize the opportunity presented by the trend of vibrantly packaged drinks with exotic imagery by offering innovative and visually appealing packaging solutions.
3. Hospitality - The hospitality industry can leverage the trend of customized cocktails using international flavor canned drinks to create unique and memorable dining and drinking experiences for customers.