Avant-Garde Graffiti Apparel

Juliëtte Heijnen's Latest Collection is Inspired by Street Art Murals

Juliëtte Heijnen's Spring/Summer 2017 collection draws inspiration from vivid street art murals and combines sleek and dramatic silhouettes with a myriad of colorful prints. Titled 'ELMO,' the menswear range is showcased in a new lookbook by photographer Karen Kikkert and is modeled by Bert Snaterse who pulls off its bold and youthful staples.

This collection's standouts include patterned jackets that feature paint-splattered fabrics -- reminiscent of abstract canvases or street art murals that consist of layered hues. Other notables include graffiti-inspired hats and matching slide sandals that are showcased alongside solid basics.

This artistic menswear range consists of functional and wearable pieces that boast an avant-garde inspiration. The pieces fuse athletic and conceptual elements, creating a hybrid that is both modern and ideal for wear in an urban setting.

Trend Themes

  1. Avant-garde Apparel Inspired by Street Art Murals — The fusion of fine art with contemporary fashion can lead to disruptive innovation opportunities in the fashion industry.
  2. Printed and Patterned Jackets — Incorporating paint-splattered fabrics into more traditional garments can disrupt the men's fashion industry.
  3. Graffiti-inspired Accessories — Urban streetwear and sportswear can be elevated by incorporating graffiti-inspired details into everyday apparel and accessories.

Industry Implications

  1. Fashion — Incorporating street art inspired designs into men's fashion offerings can attract a new and younger consumer base.
  2. Art — Collaborations between fashion designers and street artists can provide a fresh platform for artists to showcase their work and create unique pieces for fans to wear.
  3. Footwear — Incorporating graffiti-inspired prints and detailing into footwear can present opportunities in urban and sportswear.

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