The Baskin-Robbins Strawberry Dragonfruit ice cream is the brand's Flavor of the Month for May 2023 and promises to provide patrons with a delicious way to start off the warm weather season. The ice cream starts off with a strawberry and dragonfruit ice cream base that's infused with swirls of strawberry dragonfruit flavoring to give it a burst of additional flavor. The ice cream maintains the bright color of dragonfruit to make it a truly eye-catching addition to the brand's existing roster of flavors and product menu.
The Baskin-Robbins Strawberry Dragonfruit ice cream can be picked up by fans at a discounted rate on May 31, 2023 when scoops will be 31% off in celebration of the brand's Celebrate 31 promotion.
Chromatic Tropical Ice Creams
The Baskin-Robbins Strawberry Dragonfruit Ice Cream is Eye-Catching
Trend Themes
1. Colorful Ice Cream - Innovative ice cream flavors that combine bright colors and unique flavors can become popular offerings for ice cream parlours and quick-service restaurants.
2. Fruit Infusion - Fruit-based ice creams that offer a healthier and more natural alternative to traditional ice cream flavors have the potential to disrupt the ice cream industry.
3. Discount Promotions - Offering a discounted promotion for limited-time flavors can encourage customers to try new products and increase sales for seasonal offerings.
Industry Implications
1. Ice Cream - Innovative recipe and flavor development for ice creams has the potential to disrupt the ice cream industry and attract new customers.
2. Food Service - Quick-service restaurants can capitalize on the popularity of colorful and unique ice cream flavors to attract customers and increase sales.
3. Marketing and Sales - Discount promotions and limited-time flavors can be an effective marketing tactic to attract new customers, promote brand loyalty and increase sales for food and beverage companies.