At the tail-end of 2023, Ben & Jerry's announced that it would be changing the recipe for all 19 of its dairy-free flavors from almond or sunflower butter to creamy oat as a base—and to kick off 2024, Ben & Jerry's launched Strawberry Cheezecake as its first flavor of the year. This frozen dessert is touted as "the newest, smoothest, creamiest recipe ever in the Non-Dairy format, and given its given its vegan profile, Ben & Jerry's dropped the word "cheese" from the name of this new product.
This decadent dessert features a luxurious strawberry "cheezecake" base and a thick graham cracker swirl for added texture and taste. According to the popular ice cream company, some testers preferred the new Strawberry Cheezecake Non-Dairy over Ben & Jerry's Strawberry Cheesecake ice cream.
Crowd-Pleasing Non-Dairy Desserts
Ben & Jerry's Strawberry Cheezecake is a Decadent Vegan Treat
Trend Themes
1. Shift to Creamy Oat Base - Ben & Jerry's announced a switch to creamy oat as a base for all 19 of its dairy-free flavors, presenting an opportunity for other non-dairy dessert brands.
2. Expanding Non-dairy Options - Ben & Jerry's launched Strawberry Cheezecake as its first non-dairy flavor, highlighting the growing demand for vegan dessert options.
3. Innovative Non-dairy Recipes - Ben & Jerry's Strawberry Cheezecake offers a luxurious strawberry 'cheezecake' base and a graham cracker swirl, inspiring other brands to create unique vegan recipes.
Industry Implications
1. Non-dairy Dessert Brands - The switch to creamy oat as a base by Ben & Jerry's opens up opportunities for other non-dairy dessert brands to explore similar ingredients.
2. Vegan Dessert Brands - The launch of Strawberry Cheezecake by Ben & Jerry's appeals to the growing market of consumers seeking vegan dessert options, creating opportunities for other vegan dessert brands.
3. Creative Recipe Developers - Ben & Jerry's Strawberry Cheezecake introduces innovative elements like a strawberry 'cheezecake' base and graham cracker swirl, encouraging other recipe developers to create unique and indulgent non-dairy desserts.