Shiner Beer, the Texan company, released a limited edition seasonal flavor, the Strawberry Blonde. The company is known for its seasonal launches and flavors to match every time of year. This spring is no exception. Shiner Beer wants to help consumers enjoy the warmer weather with the taste of delicious and refreshing strawberries.
The Strawberry Blonde beer is now available nationwide. The beer brand uses homegrown strawberries grown in Poteet, Texas, the strawberry capital of Texas, to create the seasonal flavor. Brewed with juicy fruit and a mix of pale and wheat malts, this beverage boasts a crisp finish. Consumers can purchase the beer in either six packs or 12 packs in both bottles and cans.
Juicy Berry Beers
Shiner Beer Launched its Strawberry Blonde Beverage with a Crisp Finish
Trend Themes
1. Seasonal Beverages - Companies can launch limited edition seasonal beverages as a way to experiment with flavors and drive sales.
2. Locally Sourced Ingredients - Using locally sourced ingredients can add a unique and authentic flavor profile to a beverage and appeal to consumers' preference for locally made products.
3. Fruit-infused Beers - Creating fruit-infused beers can offer a refreshing and innovative alternative to traditional beer flavors, especially in warmer weather.
Industry Implications
1. Brewing - Breweries can experiment with seasonal and fruit-infused flavors to attract new customers and expand their product lines.
2. Farming and Agriculture - Farmers can capitalize on local partnerships with breweries to sell their locally sourced ingredients, adding a new revenue stream to their business.
3. Retail - Retail stores and e-commerce platforms can offer a unique selection of seasonal, locally-sourced beverages to appeal to consumers' taste for variety and authenticity.