Strava is an app that uses GPS to enable avid runners and bikers to track their routes and performances. Strava users simply go on a run or a bike ride while carrying a GPS-equipped device, and their data is uploaded to Strava's database.
The widespread use of Strava means that it contains a vast database of running and biking routes; this information has now been depicted in the form of an amazingly detailed heat map showing people's workouts around the world. Strava's dataset includes around 19.7 million runs and 77.7 million rides gathered from 220 billion data points.
You can zoom into the map, pan across it and view popular running and biking routes. The map also contains large swathes of data-less areas, which represent areas where the app isn't used.
Global Cardio Workout Maps
This Map by Strava Shows Popular Running and Biking Routes
Trend Themes
1. Global Cardio Workout Maps - Opportunity for fitness companies to use Strava's data in designing personalized workout plans.
2. Social Fitness Mapping - Potential for social networking apps to create communities based on shared workout locations.
3. Big Data-driven Fitness Insights - Opportunity for data analytics companies to provide insights to fitness companies using Strava's dataset.
Industry Implications
1. Fitness - Fitness companies can use Strava's data to personalize workout plans and provide new exciting routes to their clients.
2. Social Networking - Social networking apps can build communities around popular running and biking routes.
3. Data Analytics - Data analytics companies can provide insights to fitness companies based on Strava's dataset.