Levi's introduces its latest Stranger Things collection for the season, marking its newest collaborative project. The fashion label works closely with the television series to create a selection of designs that boast an 80s inspiration.
The joint capsule features graphic t-shirts, hoodies, and denim goods, all of which are designed with consciousness to the previous era as the show takes place in the 80s. The duo also draws attention to Levi's archival goods from the time as well to authentically captivate the design language. Some of the designs include the tee with Upside Down Batwing Meteorite graphic and the denim pieces that nod to the show's different characters. The collaborative capsule is set to drop on July 1st and is part of the SS19 selection.
80s-Inspired Casual Apparel
Levi's Stranger Things Collection is its Newest Collaborative Work
Trend Themes
1. 80s-inspired Fashion - The popularity of the Stranger Things capsule collection highlights the continued trend and demand for 80s-inspired fashion in both casual wear and high fashion.
2. Collaborative Apparel Collections - The success and hype generated from the Levi's x Stranger Things collaboration presents new opportunities for other fashion labels and TV shows/movies to create joint collections and tap into fan bases.
3. Nostalgia Marketing - Marketing campaigns that tap into nostalgia, such as the Stranger Things collection, can be a powerful tool in connecting with consumers and creating a sense of emotional resonance with a brand or product.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of 80s-inspired fashion and collaborate with other brands or entertainment franchises for new capsule collections that resonate with consumers.
2. Entertainment - TV shows, movies, and other forms of entertainment can team up with fashion labels to create merchandise and apparel that fans can purchase and wear to express their love for the franchise.
3. Brand Marketing - Brands in various industries can incorporate nostalgia marketing tactics in their advertising and product designs to create a sense of sentimentality and connection with their target audience.