This hilarious small-budget ad to promote 'Goodwipes' uses a brutally honest spokeswoman to appeal to the millennial generation. The product is a sweat-ridding wipe that has multiple benefits such as its fresh scent, individual packaging and eco-friendly ingredients.
The ad features a straight-talking spokeswoman who is loud and forward, while addressing all the great aspects of Goodwipes. The ad appeals to millennials through relevant uses for these hygiene wipes. For example, the spokeswoman says, "Dirt, oil and boob sweat aren't choices you make, they just build up throughout the day -- like the hatred for your coworker who insists on having lunch outside, in the middle of August."
Her sarcastic yet charming tone produces an infectious energy that entices the audience to pay attention. This ad is a great example of how to make the most out a commercial while being limited to a small budget.
Honest Hygiene Wipe Ads
This Ad for 'Goodwipes' Uses a Comical Straight-Talking Spokeswoman
Trend Themes
1. Brutally Honest Advertising - This hilarious ad for 'Goodwipes' demonstrates the trend of using brutally honest spokespeople to appeal to millennials.
2. Humorous Marketing - This small-budget ad showcases the trend of using humor to capture the attention of the audience and create an infectious energy.
3. Eco-friendly Hygiene Products - The promotion of 'Goodwipes' highlights the trend of marketing hygiene products with eco-friendly ingredients.
Industry Implications
1. Advertising and Marketing - The 'Goodwipes' ad presents an opportunity for the advertising and marketing industry to explore the effectiveness of brutally honest and humorous advertising approaches.
2. Personal Care and Hygiene - The ad for 'Goodwipes' creates disruption in the personal care and hygiene industry by promoting eco-friendly wipes with a humorous twist.
3. Consumer Goods - The trend of marketing eco-friendly hygiene products, like 'Goodwipes', presents a disruptive innovation opportunity in the consumer goods industry.