LifeStyles Condoms have a new television spot running that is direct and to the point, with no double entrendes or locker room humor.
The spot is for the latex-free SKYN Condom and was shot in dim hallways, dim bedrooms and dim cars with steamed windows. It shows couples making out, which often leads to the need for a condom.
The spot was done by AMP and will run online at MTV.com and ESPN.com.
Implications - A company can appeal to younger markets by creating adds that show honest and edgy images which were once considered taboo. The shift in what is deemed acceptable for advertising, films and television allows for businesses to use more controversial imagery to push the envelope and attract viewers with shocking material.
To-The-Point Sexy Marketing
LifeStyles Condom Ad Has Lots of Messing Around
Trend Themes
1. Direct Sexy Ads - Companies can create ads that show honest and edgy images which were once considered taboo.
2. Controversial Imagery - Businesses can use more controversial imagery to push the envelope and attract viewers with shocking material.
3. Appealing to Younger Markets - Companies can appeal to younger markets by creating adds that show honest and edgy images.
Industry Implications
1. Sexual Wellness - Companies in the sexual wellness industry can use direct and controversial imagery to promote their products.
2. Advertising - The advertising industry can create more edgy and controversial ads to reach younger audiences.
3. Entertainment - The entertainment industry can incorporate more honest and controversial content into their shows and movies to attract viewers.