STORY at Macy, the narrative-driven experiential retail concept, is now launching an unlikely collaboration with DICK’S Sporting Goods and Miracle-Gro for its 'Outdoor STORY.' The collaboration brings the outdoors inside with curated merchandise, a fun design and even recreational activities.
Outdoor STORY features the newly launched hydroponic Miracle-Gro Twelve Indoor Growing System for harvesting herbs and vegetables and home. Additionally, the store space gives consumers the opportunity to purchase live plants and will offer a preview of Miracle-Gro's Greendigs campaign, which is centered on enhancing physical spaces with plants.
As well as being a fun place to explore and shop for a variety of plants, planters and plant care items, the Outdoor STORY at Macy's promises plenty of "endlessly Instagram-friendly moments."
Experiential Nursery Shops
STORY at Macy’s Collaborated with DICK’S Sporting Goods & Miracle-Gro
Trend Themes
1. Experiential Retail - Opportunity for businesses to create immersive and engaging retail experiences that go beyond traditional shopping.
2. Indoor Gardening - Growing interest in indoor gardening opens up possibilities for innovative products and services in the plant care industry.
3. Branding Collaborations - Collaborations between unlikely partners offer opportunities for brands to combine their expertise and appeal to new customer segments.
Industry Implications
1. Retail - Retailers can reimagine their stores as experiential spaces to attract customers and drive engagement.
2. Plant Care - The rise of indoor gardening provides opportunities for companies to develop innovative products and services for plant enthusiasts.
3. Marketing and Partnerships - Brands can explore collaborations with non-traditional partners to create unique and memorable experiences for customers.