Created by Duval Guillaume Modem, the Stop The Traffik publicity stunt aims to call attention to the human trading rings that exist in the Netherlands and how many women are currently being promised the career of their dreams -- only to be bought and sold like pieces of meat.
The stunt saw women posing as dancers, luring clientele in through the windows. To onlookers, the women dancing in the windowed store-front didn't seem out of the ordinary as Amersterdam's Red Light District is infamous for sex, drugs and other illicit activity; where prostitution is a legal and regulated practice. However, the show was over when the dancing and music ended and a giant virtual billboard over-head cited that many of the women in the neighborhood are often there against their will.
Stop The Traffik's campaign is geared toward changing perceptions of the sex-trade industry and to protect human beings from being treated like products.
Racy Red Light PSAs
The Stop the Traffik Publicity Stunt Illuminates Human Trading Rings
Trend Themes
1. Awareness of Human Trafficking - Creating awareness about human trafficking and the exploitative practices in the sex-trade industry presents opportunities for disruptive innovation in the development of technology-based solutions to combat trafficking networks.
2. Ethical Consumerism - The Stop The Traffik stunt highlights the importance of ethical consumerism, leading to opportunities for disruptive innovation in the development of platforms and tools that empower consumers to make informed purchasing decisions to support ethical practices.
3. Shifting Perceptions - The campaign intends to change perceptions of the sex-trade industry, opening the door for disruptive innovation in the development of social and educational initiatives that challenge societal norms and promote equality and respect for all individuals.
Industry Implications
1. Anti-human Trafficking Organizations - Anti-human trafficking organizations can leverage disruptive innovations in technology, intelligence gathering, and collaboration platforms to enhance their efforts in identifying and dismantling trafficking networks.
2. Consumer Awareness Platforms - Consumer awareness platforms can utilize disruptive innovation to provide users with real-time information and ratings about businesses involved in practices linked to human trafficking, enabling consumers to make informed choices.
3. Sex-trade Industry Reform - Disruptive innovation opportunities arise in the sex-trade industry to reform existing practices, such as the development of alternative models that prioritize consent, fair working conditions, and empowerment of individuals involved.