This is sculpture art of the highest level: these hard-headed models appear to have been cut out of stone. The images are from an excellent ad campaign for a Milan-based hair salon called Intrecci.
The text on the ad reads, "To be finished at Intrecci." This clever ad-line suggests that Intrecci is the best place to find a hair stylist who can match these amazingly gorgeous sculptures and pieces of art.
Well done to the advertising agency of D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy for coming up with this one!
The pictures of the nuns with extraordinary hair-dos are from a previous brilliant ad campaign for the same hair salon. I love their genius approach to advertising, mixing humor with Italian tradition. It really works wonders.
Stone Hairstyles
Milan Salon Intrecci's Ad Campaign Emphasizes Italian Beauty
Trend Themes
1. Sculpture Art - Opportunity for hair salons to incorporate sculpture art-inspired hairstyles into their services, offering a unique and visually striking experience for customers.
2. Humorous Advertising - Opportunity for businesses in the advertising industry to explore humorous and unconventional approaches to capture consumers' attention and create memorable campaigns.
3. Cultural Fusion - Opportunity for businesses in various sectors to blend different cultural elements in their marketing strategies, celebrating diversity and appealing to a broader audience.
Industry Implications
1. Hair Salons - Disruptive innovation opportunity: Introduce sculpture art-inspired hairstyles to offer a unique and visually captivating experience for clients, differentiating from traditional salon services.
2. Advertising - Disruptive innovation opportunity: Explore humorous and unconventional approaches in advertising campaigns, leveraging creativity to grab consumers' attention and create a lasting impression.
3. Marketing - Disruptive innovation opportunity: Embrace cultural fusion in marketing strategies by blending diverse elements, appealing to a wider target audience and showcasing a brand's inclusivity.