Broadly created the 'Gender Spectrum Collection' of stock photos as a free stock library that features more than 180 images of transgender and non-binary models to improve the way the underrepresented community is seen. These stock photos feature people in everyday scenarios, offering a way for the media to represent "people with careers, relationships, talents, passions and home lives." As such, the Gender Spectrum Collection is organized into categories like relationships, technology, school, health, moods and more.
For the project, trans photographer, artist and producer Zackary Drucker captured natural images without cliches that are often seen in the limited amount of stock photography that represents this community, such as people putting on makeup, posing by pride or trans flags or standing in proximity to a gender-neutral bathroom sign.
Non-Binary Stock Photos
Broadly's 'Gender Spectrum Collection' Features Trans & Non-Binary Models
Trend Themes
1. Non-binary Stock Photography - Creating and curating stock photography featuring non-binary individuals and scenarios for media use.
2. Inclusive Media Representation - Breaking the stereotype and expanding representation for the underrepresented community through media.
3. Non-binary Visibility - Increasing visibility of non-binary individuals in everyday scenarios through photography.
Industry Implications
1. Stock Photography - Opportunities for stock photography providers to capture and curate diverse images featuring non-binary individuals.
2. Media and Advertising - Opportunities for media and advertising companies to incorporate non-binary individuals and scenarios into their campaigns to offer more inclusive and diverse representation.
3. Visual Arts - Opportunities for photographers and artists to capture and share images that highlight the diverse lifestyle of individuals who identify as non-binary.