Just in time for National Sticker Day, Melissa & Doug dropped Sticker WOW! as an all-new way for kids to play with stickers. The product line fuses the fun of stickers with collectible characters that double as refillable sticker stampers for a mess-free experience that parents and caregivers will appreciate.
Each stamper features 300 pre-loaded stickers in 100 unique designs for a satisfying, open-ended creative experience, and the stampers are paired with a 24-page activity pad with counting, matching and other activities to support the development of fine motor and problem-solving skills.
Initially, Sticker WOW! stampers are being introduced to the world with four playful characters like Cupcake the Unicorn with fantasy-themed stickers and Cocoa the Dog with pet-themed stickers.
Mess-Free Sticker Stampers
Sticker WOW! Reimagines Play with Collectible, Refillable Stampers
Trend Themes
1. Collectible Stampers - New product line fuses collectible characters with refillable stampers for a mess-free sticker experience.
2. Open-ended Creativity - Stampers feature 300 pre-loaded stickers in 100 unique designs, providing an open-ended creative experience for kids.
3. Fine Motor Development - Stampers are paired with a 24-page activity pad to support the development of fine motor and problem-solving skills.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can explore the potential of creating collectible stampers to enhance the sticker play experience.
2. Children's Entertainment - Companies in the children's entertainment industry can incorporate stampers with pre-loaded stickers to offer interactive and mess-free activities.
3. Educational Materials - Providers of educational materials can develop activity pads that complement stampers, supporting fine motor skills and cognitive development.