Bitterness-Free Sweetener Products

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Icon Foods SteviaSweet RM95 Has Sugar-Like Flavor

The Icon Foods SteviaSweet RM95 is a sweetener option for use in clean label snack and bakery applications to provide consumers with a way to elevate products with premium sweetness. The sweetener is made with 95% Rebaudiside M (Reb M) stevia and boasts a flavor profile that's perfectly sweet with no bitter notes, which can be common with stevia-based products. The neutral nature of the sweetener gives it a versatile profile, while also having less sourness, leafy notes, lower astringency and less licorice tastes.

CEO Thom King spoke further on the Icon Foods SteviaSweet RM95 sweetener saying, "With its balanced flavor, SteviaSweet RM95 allows formulators to naturally sweeten with stevia and achieve a clean taste. The result is a flavor remarkably similar to sugar without the need for expensive taste modifiers or maskers, which can also extend development times. This next-generation stevia sweetener will support faster innovation and quicker revenue generation for our customers."
Trend Themes
1. Clean Label Sweeteners - Developing sweeteners with clean label ingredients and no bitter aftertaste creates opportunities for companies to meet consumer demand for healthier and natural alternatives to sugar.
2. Stevia-based Innovations - Advancements in stevia-based sweeteners, such as the Icon Foods SteviaSweet RM95, open up possibilities for formulators to create products with sugar-like flavor and fewer undesirable stevia characteristics.
3. Versatile Sweetener Profiles - Sweeteners like SteviaSweet RM95 that offer a versatile flavor profile with reduced sourness, leafy notes, astringency, and licorice tastes can be used across a wide range of applications, allowing for innovation in various industries.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from utilizing bitterness-free sweeteners to create healthier products without compromising taste or relying on artificial ingredients.
2. Snack Manufacturing - The snack manufacturing industry can explore the use of clean label sweeteners like SteviaSweet RM95 to develop tasty and guilt-free snacks with a sugar-like flavor profile.
3. Bakery - In the bakery industry, the availability of sweeteners with clean label ingredients and a balanced flavor, such as the SteviaSweet RM95, enables the creation of baked goods that are both delicious and better for consumers' health.

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