Steve's Ice Cream recently refreshed its look, introducing a bold new way for consumers to see its creative craft ice cream flavors, which are offered in both dairy and dairy-free varieties. The new look for the ice cream brand features the work of Seattle-based artist Drew Wicklund, which playfully gives consumers a quick way to identify each unique flavor.
While the Small Batch Bourbon Vanilla variety can be identified as the pint with a silhouette of a barrel, the Wildflower Honey Pistachio flavor features a bumble bee. Some of the new and intriguing flavors from the brand include Spearmint Chocolate Brownie, Sicilian Chocolate Cannoli and Cold-Brewed Cinnamon Coffee, which are made with grass-grazed milk, as well as unusual dairy-free options like Moroccan Mash Up, Passion Carnivale and Chocolate Cherry Blossom.
Craft Ice Cream Pints
Steve's Ice Cream Offers Unexpected Dairy and Non-Dairy Flavors
Trend Themes
1. Creative Craft Ice Cream - The introduction of bold and unique flavors in both dairy and non-dairy options presents opportunities for innovation in creating new and unexpected combinations.
2. Artistic Packaging - The playful and visually distinctive packaging designs by a talented artist offer potential for disruptive innovation in packaging and brand recognition.
3. Unconventional Ingredients - The incorporation of unusual ingredients in ice cream flavors, such as bourbon, honey, and Moroccan spices, opens up possibilities for disruptive innovation in product development and catering to adventurous palates.
Industry Implications
1. Food and Beverage - The craft ice cream industry can explore new flavor combinations and ingredient choices to cater to evolving consumer preferences.
2. Packaging and Design - Companies in the packaging and design industry can leverage artistic collaborations to create visually appealing and unique package designs that stand out on store shelves.
3. Alternative Dairy - The alternative dairy industry can capitalize on the growing demand for dairy-free ice cream options by experimenting with creative and flavorful alternatives to traditional dairy ingredients.