The Steve Madden Summer 2012 trendbook is lighthearted and fun, which makes it a great piece to appear in the brand's webzine, Steve Madden Mag, which recently made its exciting debut. Inspired by the 50s, the styling is completely retro. Channeling uber feminine looks from that era, especially those worn by provocative pinup ladies, the fashion complements the bright footwear beautifully.
Shot by New York-based photographer Marley Kate, the Steve Madden Summer 2012 trendbook is set on a rooftop patio complete with equally colorful lounge chairs, umbrellas and towels. Starring models Nell Rebowe and Terese Pagh, they are also captured walking the streets of Brooklyn’s Williamsburg. The flirty wedges, platforms and flats were expertly styled by Khalym Schell and complemented by vintage curls and makeup by Danielle Cirilli and Cheyenne Timperio.
Kitschy 50s Lookbooks
The Steve Madden Summer 2012 Trendbook is Flirty and Vibrant
Trend Themes
1. Retro Styling - Businesses can capitalize on the resurgence of retro styling in fashion by incorporating similar design elements in their own products or marketing campaigns, appealing to nostalgic customers.
2. Webzines - Opportunities for businesses to create their own digital publications or collaborate with existing webzines to showcase their products or services to a wider audience.
3. Localized Photography - Local businesses can leverage localized photography to showcase their products/services in relevant and relatable settings, boosting consumer engagement and loyalty.
Industry Implications
1. Fashion - Fashion designers can create retro-inspired collections to appeal to consumers with a fondness for the vintage aesthetic.
2. Publishing - Digital publishers can take inspiration from Steve Madden Mag's success and create their own webzines, tapping into the growing popularity of online content consumption.
3. Local Retail - Local retailers can collaborate with photographers and models from their own communities to create marketing content that resonates with their target audience.