The StepSetGo app boasts an accessible way for people to stay active by walking. For every 1,000 steps, the platform rewards you with 1 SSG Coin. As your riches accumulate, users can claim awards in the in-app 'Bazaar.' Items here include fully free or discounted aloe vera luxuriant kits, beardcare products, an iPhone XR, and more.
The StepSetGo app is level-based and the capacity of earning increases as you level up. In addition, the application keeps a record of user activity over time, providing a way for individuals to check in on their progress—from distance covered to calories burned. The StepSetGo app also has an 'Arena' feature where users can compete against their friends, set personal challenges to overcome or participate in public challenges that are attended by the larger community.
Reward-Based Walking Apps
The StepSetGo App Gives You Access to Special Products and Discounts
Trend Themes
1. Reward-based Walking Apps - Disruptive innovation opportunity: Develop a reward-based walking app targeting a specific market segment, such as office workers, to incentivize regular physical activity and promote health and wellness.
2. In-app Marketplaces - Disruptive innovation opportunity: Create an in-app marketplace within popular fitness apps, where users can redeem their earned rewards for a variety of products and services, creating a seamless shopping experience that enhances user engagement and loyalty.
3. Social Fitness Challenges - Disruptive innovation opportunity: Build a social fitness challenge platform that allows users to compete against friends or the larger community, offering motivation, accountability, and a sense of community for achieving fitness goals.
Industry Implications
1. Health and Wellness - Disruptive innovation opportunity: Integrate reward-based walking apps into corporate wellness programs to promote employee physical activity and improve overall well-being, leading to higher productivity and reduced healthcare costs.
2. Mobile App Development - Disruptive innovation opportunity: Leverage the popularity of reward-based walking apps to offer mobile app development services that specialize in creating gamified fitness applications, catering to the growing demand for interactive and engaging fitness experiences.
3. Fitness Apparel and Accessories - Disruptive innovation opportunity: Collaborate with reward-based walking apps to create branded fitness apparel and accessories that users can unlock and redeem using their earned rewards, providing an additional revenue stream for both the app and the apparel/accessory companies.