Move-and-earn lifestyle app STEPN co-created the STEPN x adidas Genesis Sneakers collection of NFT sneakers and it's dropping soon on STEPN's sister NFT marketplace, MOOAR. The collection is set to be distributed via a two-phase raffle, and during the first phase, 200 NFTs have been reserved for the most loyal users. The following phase will be a public raffle sale of the remaining STEPN x adidas Genesis Sneakers.
The Solana-based generative NFT collection boasts thousands of unique styles inspired by some of the most well-known silhouettes from the brand, and it unites the rewards of physical movement with digital assets.
This co-branded collection of NFT sneakers kicks off a one-year partnership between STEPN and adidas that will include additional NFT drops, plus wearable physical items.
Co-Branded NFT Sneakers
STEPN x adidas Genesis Sneakers is a Limited-Edition NFT Collection
Trend Themes
1. Generative NFT Collections - The STEPN x adidas Genesis Sneakers leverage Solana-based tech for thousands of unique digital assets inspired by iconic silhouettes.
2. Move-and-earn Partnerships - The partnership between STEPN and adidas merges physical movement rewards with digital creations, offering a new engaging experience.
3. Exclusive NFT Raffle Sales - The two-phase raffle distribution model of the NFT collection highlights a unique approach to engaging loyal users and the wider public in limited-edition releases.
Industry Implications
1. Fashion Industry - The collaboration between STEPN and adidas showcases the potential for blending fashion, technology, and digital assets to create exclusive products.
2. Gaming Industry - The incorporation of rewards for physical movement in the NFT collection suggests opportunities for gamification within the digital asset space, catering to active engagement.
3. Tech Industry - The use of Solana blockchain technology in the creation of the NFT sneakers collection signifies the innovative intersections between tech platforms and fashion brands.