Body positive shapewear marketplace Shapermint launched a new and unedited photo campaign called Step Into Self-Love that features and celebrates women, diversity and confidence. The campaign shares the work of photographer Ashley Batz, as well as the results of a Shapermint survey polling a diverse group of 3,000 women. The survey focused on revealing the way social media and edited images impact body language and its findings state that "61% of women want to see more unedited photos on social media, but only 6% committed to stop editing photos of themselves."
To make social media a space that's both more positive and real, the campaign invites women to feel beautiful in their own skin and get inspired by seeing others do the same. This call for empowerment is accompanied by a Perfect Shape "filter" from Shapermint, which provides positive affirmations rather than virtual body alterations.
Self-Love Shapewear Campaigns
Shapermint's Unedited 'Step Into Self-Love' Celebrates Women
Trend Themes
1. Body Positive Campaigns - Brands can capitalize on consumers' desire for authenticity and self-love by launching campaigns that celebrate diversity and imperfections.
2. Unedited Media - The popularity of campaigns like 'Step Into Self-Love' suggest a growing desire for unedited and real images on social media, providing an opportunity for brands to differentiate themselves by using genuine portrayals.
3. Positive Affirmations - The use of positive affirmations in Shapermint's 'Perfect Shape' filter highlights a demand for uplifting, empowering messaging and suggests an opportunity for brands to incorporate similar elements into their products.
Industry Implications
1. Fashion Retail - As consumers continue to demand more authenticity and diversity in marketing, fashion retailers can capitalize on this trend by featuring models of different shapes, sizes, and backgrounds prominently in their campaigns.
2. Beauty - Beauty brands can explore the use of messaging that highlights confidence and self-love, aligning with the values of consumers who are increasingly seeking natural, authentic representations of beauty.
3. Social Media Platforms - Social media platforms can tap into this trend by emphasizing their commitment to providing a space for authentic, unedited content, and exploring features such as filters that offer positive affirmations to support their users' mental health and well-being.