Step, an all-in-one, crypto-forward financial app dedicated to teens and young adults, has announced the launch of its new crypto and stock investment product. As a result of the new offering, the app will become the world's first financial app to allow both teens and young adults to buy, hold, and sell cryptocurrency.
"As a natural next step in their financial journeys, we’re thrilled to be able to offer teens the ability to budget, spend, save, build credit, and now invest for their financial futures directly within the Step App," said CJ MacDonald, Founder and CEO at Step.
Of course, the new feature represents a major breakthrough for teens in particular as investment access to crypto and other products has been largely gated for those under the age of 18.
Teen-Focused Crypto Investment Apps
Step Launches First-Ever Crypto Investment Product for Teens
Trend Themes
1. Teen-centric Crypto Investing - Step is creating the first-ever financial app to allow teens to invest in cryptocurrency.
2. All-in-one Financial Apps - With the success of Step, more apps may focus on providing a broad range of financial services in one user-friendly platform.
3. Increased Access to Investments for Minors - There may be a rise in investment opportunities marketed specifically to young people, as exemplified by Step.
Industry Implications
1. Cryptocurrency - As cryptocurrency becomes more mainstream, there may be increasing demand for investment apps catering to young investors.
2. Financial Services - More companies in the financial services industry may look to expand their services to include younger customers.
3. Youth Marketing - Marketing to younger demographics may become increasingly important for companies looking to target a new generation of investors.