The Stellina packaging design provides the perfect look for the gelato cafe.
The Stellina packaging (by Anchalee Chambundabongse and Steven Jockisch) boasts a beautiful pink color scheme that adds to the delicacy of the brand. The store's name 'Stellina' translates to "Little Star." The gelato cafe is the sister store to Sorella. The designing duo said of their packaging that "Being Sorella's little sister, we wanted to maintain the family connection and incorporated the star and the deep plum color of Sorella while making sure to give Stellina the bright and cheery personality of a gelato and sweets shop."
The Stellina packaging is bright and cheery, fitting the brand perfectly.
Implications - Packaging is a very important component of overall branding that needs to communicate a company's corporate identity at first glance. By maintaining this immediate identification, a company ensures that new consumers will be drawn to the brand.
Gleeful Gelato Branding
The Stellina Packaging is Cheery and Bright Like the Store
Trend Themes
1. Creative Packaging Design - Brands are leveraging creative packaging design to enhance their overall brand identity and attract new consumers.
2. Incorporating Brand Identity - Companies are incorporating their established brand identity into packaging design to maintain immediate brand recognition.
3. Bright and Cheery Aesthetic - A trend in packaging design is the use of bright and cheery aesthetics to create an inviting and playful brand image.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from creative packaging design to enhance their brand image and attract more customers.
2. Retail - Retail companies are incorporating their brand identity into packaging design to maintain consistency and strengthen brand recognition.
3. Design and Marketing - Design and marketing agencies are utilizing bright and cheery aesthetics in packaging design to create visually appealing brand experiences for their clients.