Springtime Renewal Collections

The Stella McCartney Resort Collection is Fresh and Natural

The Stella McCarthey Resort 2014 collection is based on "the type of woman who would have a snake tattoo."

Sound like an odd inspiration for a fashion collection? Maybe. But spring is all about rebirth and renewal, so to speak, and the snake metaphor fits perfectly. After all, they do shed their skin every few weeks. If that's not considered a "rebirth," then I don't know what is.

The collection focuses on natural materials and neutral colors. Snake embossed pieces are thrown in with seasonal florals, creating an eclectic collection that feels like a breath of fresh, springtime air. The collection is a delightful mix of satin cocktail dresses, coat dresses, oversize bomber jackets, appliqued embellishments and delicate ballet slippers.
Trend Themes
1. Natural Materials - Opportunity for disruptive innovation in using sustainable and eco-friendly materials in fashion collections.
2. Eclectic Collection - Opportunity to disrupt traditional fashion norms and create unique and diverse fashion collections that combine unexpected elements.
3. Springtime Inspirations - Opportunity to tap into seasonal themes and symbols to create fresh and captivating fashion collections.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by embracing sustainable fashion practices and creating unique collections.
2. Sustainable Fashion - Opportunity to disrupt the fashion industry by focusing on eco-friendly and ethical fashion practices.
3. Seasonal Fashion - Opportunity to create fashion collections that capture the essence of each season and resonate with consumers.

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