The Stella Artois Unfiltered lager is being launched by the brand as a super-premium libation that will provide consumers with a new option to try out when seeking out a new tipple.
The beer is crafted using original brewing methods, according to the company, and is characterized by its.golden haze profile along with bursts of fresh flavors. The beer features a 5% ABV and will be launching exclusively at Asda in the UK starting on February 24, 2022 with a wider rollout taking place in April.
Off-Trade Sales Director Mark Wingfield commented on the new Stella Artois Unfiltered lager saying, "With unfiltered lager taking Europe by storm and hazy beer becoming hugely popular in the craft segment, we are looking forward to bringing something new to the world lager category. Stella Artois Unfiltered provides retailers with an innovative product and super-premium, fully recyclable paperboard packaging. Stella Artois is the ideal brand to grow the unfiltered category in the UK with the lager becoming synonymous with taste and quality. We are thrilled to be launching Stella Artois Unfiltered to the UK market and are confident it will prove a success up and down the country."
Premium Unfiltered Lagers
Stella Artois Unfiltered is Made with Original Brewing Methods
Trend Themes
1. Unfiltered Lager Craze - As unfiltered lager becomes increasingly popular in Europe, there is an opportunity for beverage companies to capitalize on this trend and offer new unfiltered brews to consumers.
2. Craft Lager Boom - The growing popularity of hazy beer in the craft beer segment presents an opportunity for larger beer companies to tap into this market and offer their own craft-style lagers.
3. Eco-friendly Packaging - As consumers become increasingly environmentally conscious, there is a growing demand for fully recyclable packaging options in the beverage industry, creating an opportunity for companies to innovate in this area.
Industry Implications
1. Beverage - The beverage industry can leverage the unfiltered and craft beer trends by launching new and innovative products that cater to consumers seeking unique and high-quality brews.
2. Packaging - There is potential for companies in the packaging industry to create new environmentally sustainable solutions that cater to the growing demand for fully recyclable packaging options.
3. Retail - As more and more consumers seek out unique and premium beverage options, retailers can cater to this trend by offering a wider variety of craft-style lagers and unfiltered brews.