American athletic brand Stelari recently unveiled its new sportswear line called 'Tarot of the Bohemians.' This bohemian-themed clothing line is made from recycled materials and boasts an eco-conscious appeal.
The flexible clothing line is geared toward those who practice yoga because each piece of clothing is made with movable materials and comfort-fitting styles. This aspect of the clothing line is a commonly desired trait among many female athletes, Stelari's target demographic
Each tank top made by Stelari is comprised of 94% recycled materials that are locally sourced from the United States. The aesthetic value of this collection represents a bohemian theme and pairs vibrant colors with funky patterns in order to appeal to yoga fans who desire comfort and style.
Upcycled Yoga Attire
This Line of Chic Athletic Gear Called 'Stelari' Uses Recycled Materials
Trend Themes
1. Eco-friendly Athletic Wear - American athletic brand Stelari's new sportswear line 'Tarot of the Bohemians' sets a trend for eco-conscious athletic wear, made from recycled materials.
2. Sustainable Fashion - Stelari's clothing line made from locally-sourced recycled materials represent a larger trend towards sustainable fashion.
3. Comfort-fit Athletic Apparel - The flexible, comfort-fitting styles of Stelari's yoga apparel fills a need in the market for comfortable yet stylish athletic wear.
Industry Implications
1. Fashion Apparel - Stelari's new sportswear line 'Tarot of the Bohemians' is a paradigm shift towards sustainable fashion in the fashion apparel industry.
2. Athletic Wear Manufacturing - Stelari's successful and highly thought-out new sports-clothing line sets an example for manufacturing companies to invest more into recycling.
3. Yoga Apparel Design - Stelari's clothing line, specifically designed for yoga, represents a trend towards specialized yoga apparel design.