Following the lead of a number of other fast food brands, Checkers and Rally’s is adding more steak to the menu with its new Steak Subs. With these hearty new offerings, the restaurants aim to cater to consumers looking for a filling, protein-rich meal option. As Checkers explains on its website: "Our subs will never be salad on some bread. That’s because we believe subs should be over-the-top, lip-smacking, ooey gooey good. We’ve got a sub for you whether you’re wanting some Philly flavor or you’re feelin’ Gouda cheese fancy."
Checkers and Rally’s new Steak Subs are topping-heavy sandwiches available in two different varieties: the Philly Cheesesteak Sub and the Loaded Steak Sub. The former consists of seasoned Philly steak on a toasted hoagie roll, topped with Swiss cheese, grilled onions, and Montreal Au Jus mayo. In contrast, the Loaded Steak Sub takes the same seasoned Philly steak and adds white cheese sauce, crispy onion tanglers, grilled onions, and Montreal Au Jus mayo.
Overloaded Steak Subs
Checkers and Rally’s are Rolling Out Steak Subs for Summer
Trend Themes
1. Protein-rich Meal Option Trend - More fast food chains are tapping into the demand for filling, protein-rich meal options with meat-heavy sandwich offerings.
2. Over-the-top Sub Sandwich Trend - Fast food brands are creating sandwiches that go beyond being just a salad on bread and instead are indulgent, overloaded, and lip-smacking.
3. Regional/taste-specific Sandwich Trend - Fast food restaurants are offering sandwiches that are unique to a particular place or flavor profile, such as Philly Cheesesteak or Gouda Cheese.
Industry Implications
1. Fast Food Industry - Fast food chains can continue to innovate by catering to the demand for protein-rich meal options and over-the-top, unique subs with overloaded toppings.
2. Convenience Store Industry - Convenience stores could attract more customers by introducing an indulgent and protein-rich sandwich option to their food menu.
3. Meat Industry - More fast food chains are offering meat-heavy sandwiches, creating an opportunity for the meat industry to supply these chains with high-quality cuts of steak or other meats.