Wildling's Starnectar Barrier Protect Marshmallow Jelly Cleanser is packed with hydrating, soothing, softening and strengthening ingredients to melt away makeup and impurities. Some of these key inclusions are marshmallow root, licorice root and orange peel, which come together to nourish and brighten, and dissolve makeup without leaving skin feeling dry or stripped.
Starnectar is meant to be applied to dry skin and worked over the face and neck, and once water is added to the formula, it takes on a milky texture.
To enhance the sensorial nature of this product, Wildling opted for a functional scent profile that calms, relaxes and uplifts the spirit with tonka bean butter, plum kernel oil and balsam copaiba.
Brightening Jelly Cleansers
Wildling's Starnectar Has a Functional Scent Profile
Trend Themes
1. Hydrating Skincare - The trend of hydrating skincare products is growing as consumers seek nourishing and moisturizing ingredients like marshmallow root and licorice root.
2. Functional Scent Profiles - Functional scent profiles are gaining popularity in beauty products, providing additional benefits such as skin calming and mood enhancement, as seen with tonka bean butter and plum kernel oil.
3. Jelly Cleansers - Jelly cleansers offer a unique and gentle cleansing experience that transforms from a solid jelly texture to a milky consistency when water is added, leaving the skin soft and nourished.
Industry Implications
1. Skincare Industry - The skincare industry has opportunities to innovate by incorporating hydrating and brightening ingredients like marshmallow root, licorice root, and orange peel into their products.
2. Fragrance Industry - The fragrance industry can explore functional scent profiles that provide not only pleasant aromas but also additional benefits for relaxation and mood enhancement.
3. Beauty Tools and Accessories - In the beauty tools and accessories industry, there is potential for creating innovative jelly cleanser formulas that offer a unique and efficient cleansing experience.