If you're looking for a new way to enjoy Starburst candy, you'll love the new Starburst Swirlers.
Starburst Swirlers were first spotted by at the 2019 National Association of Convenience Stores (NACS) annual trade show by Instagram snacker @candyhunting. According to @candyhunting's post, the new treat consists of long, thin Starburst sticks, each of which is made up of two different flavors. As Mars Wrigley puts it, Starburst Swirlers "combine flavors consumers know and love into one chewy, juicy stick." There are three flavor combinations to choose from, including Chery-Lemon, Strawberry-Orange, and Cherry-Strawberry.
Though this is not the only time that Starburst have deviated from the iconic square format, this is the first time that the candy has debuted in stick form.
Dual-Flavored Candy Sticks
Starburst Swirlers are Stick-shaped Versions of the Iconic Candies
Trend Themes
1. Dual-flavored Candy - Merging different flavors into one candy is an innovation opportunity for candy brands.
2. Stick-shaped Candy - Deviation from the iconic square format of candy opens a gateway for new candy product designs.
3. Flavor Combinations - Offering a variety of flavor combinations to consumers improves product engagement and enhances brand loyalty.
Industry Implications
1. Candy Industry - Candy brands can innovate by experimenting with different candy shapes and merging different flavors to retain customer attention.
2. Confectionery Industry - Introducing new product designs and flavor combinations could prove to be a valuable innovation opportunity for candy and confectionery brands.
3. Food Industry - Flavor experimentation in food products is an opportunity for businesses to disrupt their industry and captivate audiences.