Just when you thought Starburst candy couldn't possibly get any sweeter, the brand has debuted new Starburst Pops.
Starburst Pops deliver all the delicious fun of the classic lollipops you enjoyed as a kid, but with a fruity twist. The new Starburst Pops are designed to replicate the four original flavors fans know and love. There’s cherry (red), orange (orange), strawberry (pink), and lemon (yellow). Regardless of the flavor, each lollipop boasts a hard candy exterior, and a chewy fruit center on the inside. In other words, you're basically getting two classic candy treats in one portable package.
Starburst hasn’t officially announced the new offering, so it may be tough to know if your local retailer is carrying the new Starburst Pops just yet. However, the candy is already listed online, which means its debut can't be too far away.
Candy-Filled Lollipops
The New Starburst Pops Have a Lollipop Outside and Chewy Fruit Center
Trend Themes
1. Dual-flavored Candy - There is an opportunity for disruptive innovation in creating other dual-flavored candies for consumers.
2. Candy with a Twist - There is an opportunity for disruptive innovation in creating candies with unexpected flavor combinations.
3. Interactive Candy - There is an opportunity for disruptive innovation in creating candies that involve a fun interaction for consumers.
Industry Implications
1. Confectionery - Confectionery companies can create new candy products with dual-flavored or interactive elements.
2. Snack Foods - Snack food companies can expand their product line to include candies with unexpected flavor combinations.
3. Retail - Retailers could create interactive displays featuring unique candies to attract consumers.