The Starbucks S'mores frappuccino drew upon childhood nostalgia for its flavor profile, resulting in a super sweet drink that's arriving just time time for the summer season.
To inform consumers of the news, Starbucks launched a humorous social media campaign which depicts various followers' tweets asking for the S'mores drink to come back this season. The drink consists of indulgent ingredients like milk chocolate sauce, marshmallow whipped cream and graham cracker crumble. The drink is finished with freshly blended coffee and ice, offering an energizing and caffeinated beverage for one to enjoy.
Starbucks responded to the demand, announcing the treat will be available in select locations throughout Canada and the United States starting April 30th.
Nostalgic Blended S'mores Drinks
The Starbucks S'mores Frappuccino is Arriving on April 30th
Trend Themes
1. Nostalgic Blended S'mores Drinks - The popularity of nostalgic blended s'mores drinks presents an opportunity for beverage companies to create their own unique variations, incorporating childhood flavors and memories into their products.
2. Social Media Campaigns for Product Launches - The success of Starbucks' social media campaign for the S'mores frappuccino highlights the potential for brands to leverage social media platforms to build anticipation and generate buzz around new product releases.
3. Indulgent Ingredients and Flavor Profiles - The use of indulgent ingredients like milk chocolate sauce, marshmallow whipped cream, and graham cracker crumble in the S'mores frappuccino demonstrates the growing consumer demand for rich and decadent flavor experiences, creating opportunities for businesses to innovate and create similar indulgent products.
Industry Implications
1. Beverage Industry - The popularity of blended s'mores drinks presents an opportunity for beverage companies to create innovative and unique s'mores-inspired beverages, appealing to consumers' nostalgia and love for indulgent flavors.
2. Food and Beverage Marketing - The success of Starbucks' social media campaign for the S'mores frappuccino showcases the effectiveness of leveraging social media platforms to generate excitement and buzz around new product launches, providing opportunities for marketing agencies to specialize in social media campaigns for food and beverage brands.
3. Confectionery and Dessert Industry - The use of indulgent ingredients and nostalgic flavors in the S'mores frappuccino highlights the potential for confectionery and dessert companies to create innovative and decadent treats that tap into consumers' desire for indulgence and childhood nostalgia.