It's like an eco-friendly Sims game! Starbucks has long been known to promote environmental awareness, and now they've launched a fun new interactive game. In collaborating with Global Green USA, they launched Planet Green on their website.
"Your mission? To explore the town of Evergreen looking for ways to reduce CO2 emissions and reduce the impact of global warming. Along the way, you'll visit key destinations, each of which presents its own specific challenge. Completing each challenge earns you points that help boost your score."
Screw boosting my score, what about some StarBUCKS towards my ever-depleting latte fund?
Select your avatar's appearance, choose your mode of transportation (zero-emission walking/biking, low-emission hybrid, or high-polluting SUV) and head out on your mission, unlocking global solutions on the way. Don't forget to turn on your speakers either -- the game is complete with stellar tunes to get you in the greenest of grooves.
The coffee chain has made efforts to reduce wastes over the years; they encourage patrons to use ceramic mugs when sipping their java in-store, they reduce the price of their brew if you bring in your own travel mug, and they don't double-cup their beverages, using recycled cardboard sleeves instead.
And while we're on the topic of Starbucks, it would be a good time to mention that they've re-introduced all the fall favourites -- think Pumpkin Spice lattes, chocolate cinnamon cakes and, of course, the classic pumpkin loaf.
Making Eco-Awareness Fun
Starbucks Planet Green Game
Trend Themes
1. Interactive Eco-friendly Games - Further development of interactive eco-friendly games such as Starbucks Planet Green Game can be explored that promote environmental consciousness and encourage sustainable behavior.
2. Personalized Avatar Creation - Incorporating personalized avatar creation can result in a more engaging experience that resonates with the players, thereby increasing their overall involvement and influencing their actions towards sustainability.
3. Inclusion of Music in Sustainability Initiatives - Incorporating music in sustainability initiatives can serve as a potential opportunity to attract and engage audiences towards eco-friendly behaviors and encourage environmentally conscious activities.
Industry Implications
1. Gaming Industry - The Gaming industry can utilize the opportunity to introduce sustainable gaming concepts in order to provide an eco-friendly atmosphere for the players that boost their environmental awareness and promote sustainable behavior.
2. Food and Beverage Industry - Food and Beverage industry players can introduce initiatives that promote eco-friendly behavior among consumers, for instance, Starbucks successfully promoting sustainable behavior through its Planet Green Game.
3. Music Industry - The music industry can explore opportunities to leverage their audience base to encourage environmental consciousness by partnering with companies or initiatives focused on sustainability and eco-friendly initiatives, as Starbucks did with Planet Green on their website.