The '2014 Coffee Showdown' infographic hopes to end the huge debate as to which ice coffee drink, the Starbucks Frappuccino or the Real Beanz iced coffee, is the healthiest in the US.
World Lifestyle's '2014 Coffee Showdown' infographic creatively displays both popular ice coffee drinks in a comparison chart to evaluate which ice coffee drink is healthier for your body to consume. Both the Starbucks Frappuccino and the Real Beanz ice coffee are packaged as to-go drinks that can be readily purchased at any supermarket or convenience store. The infographic visually compares the sugar, calorie, calcium, vitamin C, fat and sodium content in both packaged coffee drinks. While the Real Beanz ice coffee has a larger sodium content, the Starbucks Frappuccino tends to be the less healthy option.
Coffee Comparison Charts
This Infographic Compares the Starbucks Frappucino with Real Beanz Coffee
Trend Themes
1. Healthy-ice-coffee-alternatives - There is an opportunity for disruptive innovation in the creation of healthier, low-sugar, and low-sodium ice coffee drinks within the packaged coffee industry.
2. Coffee-nutrition-transparency - Creating coffee nutrition transparency through comparison charts or additional labeling can differentiate coffee brands and provide valuable information to health-conscious consumers.
3. Sugar-reduction-in-coffee-products - The reduction of sugar in coffee products could be a trend that disruptive brands could follow to meet the health demands of an increasingly health-conscious generation.
Industry Implications
1. Packaged-coffee-industry - The packaged coffee industry could develop beverages with reduced sugar and sodium to cater to health-conscious consumers who seek to avoid high calorie and sugar content.
2. Coffee-retailers - Coffee retailers can provide more health-conscious consumers with healthier alternatives to traditional sugar-laden coffee beverages, presenting an opportunity to tap into the market for low-sugar and low-sodium packaged coffee.
3. Nutrition-focus-groups - Nutrition focus groups can collaborate with coffee brands to create better tasting and nutritionally balanced coffee drinks to meet a rising demand for low-sugar and low-sodium alternatives.