Starbucks recognizes that its stores are often a sign of a gentrified neighborhood and has opened a new Starbucks concept space in Brooklyn that hopes to add deeper value to the community, instead of taking away from it.
The new space is located in Brooklyn’s Bedford-Stuyvesant neighborhood and will serve up delicious caffeinated creations to the neighborhood. What's more, is that this space will only hire local residents, and will also serve as a hub for community programming and job planning. The particular Starbucks location will double as a training center for young people looking to enhance their career skills, while also hosting open mic nights and poetry readings that will highlight local talent.
Starbucks' concept space in Brooklyn hopes to deepen the neighborhood's sense of community, rather than disrupting it.
Community-Focused Coffee Chain Locations
Starbucks' Concept Space in Brooklyn Adds to Neighborhood
Trend Themes
1. Community-focused Coffee Shops - Opportunity for coffee shops to prioritize local talent and community programming to add value to the neighborhood.
2. Local Hiring Initiatives - Opportunity for businesses to hire from the local community to build a stronger workforce and foster a sense of community connection.
3. Career Training Centers - Opportunity for businesses to offer career training opportunities, particularly for young people, to help build their skills and enhance their job prospects.
Industry Implications
1. Coffee Shop - Opportunity for coffee shops to prioritize community engagement and talent to differentiate themselves from competitors and foster a sense of community connection.
2. Human Resources - Opportunity for HR professionals to develop local hiring initiatives that build a stronger workforce and enhance community connection.
3. Education and Training - Opportunity for education and training providers to partner with local businesses on career training initiatives and contribute to community development.