October is National Disability Awareness Month, and to continue its mission to make the world a better place, Starbucks has released a special Starbucks Braille card, which features the word "Starbucks" in Braille across the front.
The limited edition Starbucks Braille card, a component of the company's initiative to promote equal purchasing opportunities, is part of the coffee brand's fall 2011 line-up of cards. Already available in Starbucks stores across the United States and Canada, the card can also be purchased online at Starbucks.com.
According to a Starbucks press release, the company is taking numerous steps to make its coffee stores more accessible and welcoming to patrons. For example, it has already released large print Braille menus to some stores in the U.S. and is part of a wide range of positive change activities involving the environment, fair trade and community development.
Tactile Coffee Branding
Starbucks Braille Card for Visually Impaired Caffeine Lovers
Trend Themes
1. Inclusive Branding - There is an opportunity for businesses to embrace inclusive branding by incorporating accessibility features like Braille into their products and services.
2. Accessible Menus - The introduction of large print Braille menus in Starbucks stores highlights the need for accessible menus in the food and beverage industry.
3. Positive Change Activities - Businesses can focus on positive change activities such as environmental sustainability, fair trade, and community development to strengthen their brand image.
Industry Implications
1. Retail - Retailers can adopt inclusive branding strategies and offer accessible products and services to cater to a wider customer base.
2. Food and Beverage - The food and beverage industry can invest in creating accessible menus and incorporating inclusive features to improve the dining experience for all patrons.
3. Sustainable Business - Sustainable businesses can align their initiatives with positive change activities to attract socially conscious consumers and create a positive impact on society.