At just five Starbucks Reserve locations, coffee lovers have the chance to try the all-new Starbucks Bicerin, which takes inspiration from a traditional espresso drink from Turin, Italy. Classically, the drink is prepared with layers of drinking chocolate, espresso and whipped milk or cream, in that order. Starbucks' own take on this beverage features chocolate sauce on the bottom with an extra-thick topping of milk crema on top that's ideal for scooping with a spoon.
Starbucks' Bicerin is available in two varieties, one with pistachio and one with chocolate, both of which are served with a zesty orange topping to provide notes of citrus that complement the flavor and texture of the layered espresso beverages.
The Bicerin is a permanent new menu addition and it can only be found at select Starbucks Reserve locations across the United States.
Layered Espresso Beverages
Starbucks' Bicerin Puts a New Spin on a Traditional Espresso Drink
Trend Themes
1. Layered Espresso Beverages - This trend presents an opportunity for coffee shops to innovate and add their own twist to the traditional espresso drink.
2. Texture-based Beverage Offerings - This trend highlights the potential for companies to experiment with the texture of their beverage offerings to create a unique drinking experience for consumers.
3. Global Beverage Fusion - This trend showcases the opportunity for companies to fuse global beverage trends to create unique and innovative drinks.
Industry Implications
1. Coffee Shops - Coffee shops can innovate and experiment with different espresso beverage variations to attract customers and stand out in the competitive coffee industry.
2. Food and Beverage Industry - The layered espresso trend presents opportunities for the food and beverage industries and restaurateurs to experiment with new beverage textures and combinations.
3. Hospitality Industry - The global beverage fusion trend presents opportunities for the hospitality industry to creatively fuse different beverage traditions and cater to a diverse customer base.