Starbucks' augmented reality tours will be taking place at its large Reserve Roastery location in Shanghai, offering consumers the opportunity to witness the coffee-making process through one's phone screen.
Once individuals have downloaded the mobile app, they can simply point their phone toward the brand's equipment, like a roaster or cask. The app will then offer a detailed explanation of what each item does, while explaining how "beans eventually turn into your venti latte."
Those who participate in the virtual tour will also receive virtual badges, commemorating the occasion. To make the entire process social media friendly, the app will also provide a "unique Roastery filter" enabling one to share the experience on other platforms.
AR Coffee Roastery Tours
Starbucks' Augmented Reality Tours are Taking Place in Shanghai
Trend Themes
1. Augmented Reality Retail Experiences - Brands can revolutionize the retail experience by incorporating augmented reality into their stores to offer interactive and educational tours.
2. Virtual Badges and Social Media Sharing - Offering virtual badges and social media sharing options to customers can increase brand engagement and create user-generated content.
3. Mobile App Integration in Retail - Brands can enhance the customer experience by integrating mobile apps that can provide detailed product information.
Industry Implications
1. Coffee Roasting Industry - Coffee roasteries can enhance their tours by incorporating augmented reality experiences to educate customers on the coffee-making process.
2. Retail Industry - Retail brands can incorporate augmented reality into their stores to provide an interactive and educational experience for customers.
3. Mobile App Development Industry - The demand for mobile apps that offer detailed product information and interactive experiences can create new opportunities for mobile app developers.