Space Saga Film Posters

The New Star Wars Movie Poster Maintains the Film Franchise's Iconic Style

The design of the new Star Wars movie poster is an electrifying look at the much-anticipated newest installment in the franchise -- but it maintains the iconic poster style that has been used throughout Star Wars history.

The new poster for the upcoming 'Star Wars: The Force Awakens' release features the film's main characters grouped in an imposing column at its center. Shown in intense battle poses, the characters glow in the light from a blue lightsaber on one side of the poster and a red one on the other -- representing the battle between the Dark Side and the Jedi knights that is at the core of each film in the popular series. Examining other posters in the mega-franchise's history, a clear design formula can be seen, with the tradition continuing in this new Star Wars movie poster.

Accompanying the new poster's release is the first official trailer for Star Wars: The Force Awakens which will air tonight during ESPN's Monday night football broadcast.
Trend Themes
1. Iconic Film Poster Design - There is an opportunity to disrupt traditional film poster designs by creating iconic and visually striking designs that maintain the essence of the franchise.
2. Character-centric Marketing - Brands can leverage the popularity of character-centric marketing by featuring main characters in advertising campaigns to generate excitement and anticipation.
3. Consistent Franchise Branding - Maintaining consistent branding and design elements throughout a franchise's history can help establish a strong brand identity and evoke nostalgia in fans.
Industry Implications
1. Film and Entertainment - The film industry can explore innovative approaches to film poster designs that capture the essence of a movie while creating a memorable visual experience for viewers.
2. Advertising and Marketing - Advertising agencies can capitalize on character-centric marketing by creating captivating campaigns that highlight the main characters of a product or service.
3. Brand Management - Companies can focus on maintaining consistent branding across their products and marketing materials to establish a strong brand identity and foster customer loyalty.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES