Just in time for the release of the Star Trek Into Darkness movie, the new line of Star Trek fragrances from Entertainment Earth has landed.
Inspired by the older collection of fragrances released in 2009, this new line features brand new scents and completely revamped packaging. Catering to the Sci-Fi nerd fanatics who want to live and breathe Star Trek and spaceships, the line includes three different aromas for the male audience and one for the female audience. The packaging embodies modern minimalism with basic rectangular shapes that feature the Star Trek logo on the front.
I'm willing to bet that the first waves of Star Trek Into Darkness theater-goers will be wearing these themed perfumes.
Sci-Fi Film Fragrances
Smell Out of this World with Star Trek Into Darkness Eau de Toilettes
Trend Themes
1. Sci-fi Fragrances - The trend of creating fragrances inspired by science fiction films has the potential to disrupt the fragrance industry by attracting niche audiences with unique and futuristic scents.
2. Nerd-themed Fragrances - The trend of creating fragrances targeted towards niche fandoms like Star Trek presents an opportunity for disruptive innovation in the fragrance industry by tapping into the passion and loyalty of fandom communities.
3. Revamped Packaging - The trend of revamping packaging designs for existing product lines, like the Star Trek fragrances, can disrupt the industry by refreshing the brand image and attracting new customers.
Industry Implications
1. Fragrance - The fragrance industry can explore opportunities for disruptive innovation by creating unique and niche fragrances inspired by popular science fiction films.
2. Film Merchandise - The film merchandise industry has the potential for disruptive innovation by expanding their offerings to include themed fragrances that cater to the passionate fan base of science fiction movies.
3. Packaging Design - The packaging design industry can seize the opportunity for disruptive innovation by revamping the packaging for existing product lines, like fragrances, to create a fresh and modern brand image.