90s Hollywood-Inspired Menswear

The Uniforme Paris' Stanhope Room Collection Recalls the Past

The Uniforme Paris Fall/Winter 2018 collection entitled 'Stanhope Room' pays homage to the Hollywood culture back in the 90s. The luxurious menswear brand is based in France and is just entering its second year. The brand drew influence from American culture for the debut of its third collection. Uniforme Paris plays with juxtaposing ideas with its new Fall/Winter 2018 collection by drawing upon the lives of teenage celebrities from the 90s and their "dual existence." The duality of the Hollywood life is represented by the balance of pieces and details of Stanhope Room.

The widely expansive range of pieces in the latest collection features knit sweaters, checkered trousers, t-shirts, bags and outerwear. Some of the details include autumnal colors such as yellows, rusty reds, deep blue, oranges and greens. The Stanhope Room collection also includes graphic print details and imbalanced cuts.
Trend Themes
1. 90s-inspired Menswear - Luxurious menswear brands can draw inspiration from Hollywood culture to create collections that celebrate the 90s aesthetic, using autumnal colors, graphic print details, and imbalanced cuts.
2. Juxtaposing Ideas - Brands can experiment with the interplay of contrasting elements, such as draw upon teenage celebrities' 'dual existence' in designing collections, to create unique and eye-catching clothing pieces.
3. Expansive Ranges - Creating wide arrays of pieces, such as knit sweaters, checkered trousers, t-shirts, bags and outerwear, all with a cohesive theme or inspiration, can provide men's fashion brands with opportunities to cater to diverse consumer preferences and expand their customer base.
Industry Implications
1. Luxury Menswear - Luxury menswear brands have opportunities to create collections that cater to customers who desire clothing pieces that celebrate cultural legacies while maintaining a sense of modernity and sophistication.
2. Graphic Design - Graphic designers can anticipate more collaborations with fashion brands, as geometric shapes, graphic print details, and bold color schemes can define and complement the mood of a particular collection.
3. Fashion Retail - Fashion retail businesses can provide consumers with a diverse range of clothing options that cater to different fashion sensibilities and personalities, while catering to the growing demand for 90s-inspired clothing pieces.

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