Gluten-Free Vodka Branding

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Method + Standard Vodka is an All-American Spirit Perfect for Cocktails

Method + Standard Vodka is an American craft spirit made in small batches in North Carolina. Currently being produced in four flavors, Method + Standard Vodka boasts pristine branding that speaks to its artisanal heritage and craft production methods.

The packaging of Method + Standard Vodka reflects the carefully formulated product's quality with illustrations of unharvested fruit that speaks to the infused varieties. Additionally, each of the packages features one or two cocktail recipes to make the most out of the product.

Method + Standard Vodka is available in original, apple spice, raspberry and strawberry. The vodka is made from gluten-free corn, is quadruple distilled and filtered with charcoal sourced from coconut shells. The fruit infusions provide natural flavoring and color so that the beverage remains free from preservatives or additives.
Trend Themes
1. Craft Spirits - Opportunity to create artisanal, small-batch spirits with unique flavors and high-quality branding.
2. Gluten-free Products - Disruptive innovation opportunity to cater to the growing demand for gluten-free options in the food and beverage industry.
3. Natural Flavoring and Color - Opportunity to develop beverages with natural flavorings and colors using fruit infusions and avoid preservatives or additives.
Industry Implications
1. Alcohol Manufacturing - Disruptive innovation opportunity to produce innovative craft spirits with unique flavors and branding.
2. Food and Beverage - Opportunity to create and market gluten-free products in a variety of categories, including spirits.
3. Packaging Design - Opportunity to develop packaging designs that reflect the quality and story of a product, with space for additional information like cocktail recipes.

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